How does your website perform?

B) Representative, well designed:

It speaks out for you in the digital world, puts your company in the right spotlight and co-creates its image.

C) Both:

Congratulations! You have combined the two fundamental elements of a successful website. It is a pleasure to work with. The sentence "Find more information on our website" is not an empty phrase but method of giving further information and gaining another customer.

Could you ask for more?

The company website does not have to be a window-case, a business card, or an alternative point-of-sale. Its reach does not have to be limited to those, who have learned about it elsewhere. Your site does not have to be reffered to by other media. Contrary, the it will itself promote your products and services and bring you a financial leverage:

Search engine optimization

Why is search engine optimization essential for your business?

There are three ways visitors reach your website.
They know its address, type it in the browser and load it.
Or they click on a link or a banner placed elsewhere and get redirected to your site.
The third way (and the best one, as far as relevant, qualified traffic is concerned) is people searching for your products and services. 80% of people who wish to shop on-line actively search for the goods.

An example:
Let's assume you sell antivirus software. Your potential customer who wishes to buy what you offer uses certain keywords to find what he is looking for. Most likely in this case, these are "antivirus software" or simply "antivirus".
After typing them in and clicking the search button, hundreds and thousands of links to pages related to antivirus software appear are offered on several pages, among which your a link to your site is likely to be listed. However, it is a proven fact, that 85% of all people click on a link on the first page of results. They almost never go beyond the third page. It is more likely, that they perform another search, using slightly different keywords.

This means, that if a potential customer get his search results, where your link is on the 20th page, he will never visit you. Getting your site on top positions in the search results is the key. And search engine optimization does exactly that.

What is search engine optimization?

Search engine optimization is a way of modifying your website and "maneuvering" it within the World Wide Web, so that it is transparent, easily readable by search engine's indexing algorithms. If done correctly, search engine optimization convinces the indexing algorithms, that your website is highly relevant to a certain subject (i.e, antivirus software mentioned above). Because of that, when a search is performed on that subject, your page will be placed on positions, where customers can find your link and are likely to click through to your site.

Niterane website optimization

All Niterane products are based on the initial analysis, which pinpoints weak spots and areas, that could be used for optimization. After the client constnts on th optimization plan, works on the website begin. (Please notice that we offer no universal solution packages, because every projects is different by its initial state, given goals and effort required to reach them. On-site optimization (website code changes) and off-site optimization (linking) and registration is done. Prior to this, keywords need to be selected and evaluated, as it is a critical part of the project. During the optimization, design and business logic remains untouched. Structure of the site is unchanged, but extended.

Solutions

We offer these two solutions:

• SEO Static - typical solution suitable for the majority of clients.
• SEO Frontline - Solution for large website and e-shops. An unlimited number of seamingly static pages are genereated on demand in real time and offer support for all products and product pages.

We are convinced that search engine optimization can dramatically boost your on-line activities. If you feel the same,
e-mail us your goals and expectations, we will send you an offer. Are services are suitable for anyone, who has a website, no matter on size or field of business.

Terms and pricing

Notice, that we do not present you with a complete price list. Without relation to the size of the project, the expectations to be met, field of business and other factors, any pricing infomation would be misleading.

The initial analysis, which gives you (and us) all the necessary information to set-up a SEO project costs 58 USD / 48 EUR.
This fee is to be paid in advance (new clients only) an is non-refundable, since it provides valuable information no matter whether you make use of our services any further.

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